Self-initiated · 2026 · Brand Concept & Commercial

ECHO.

A fictional lifestyle brand bridging everyday life and the outdoors.

Brief

An entirely self-initiated commercial for a backpack designed to move seamlessly through any situation — from the classroom or the gym to a weekend in the forest. Moody, slow-paced AI-cinematography building a cohesive brand identity.

Year

2026

Role

  • Concept
  • Brand Identity
  • AI Image
  • AI Video
  • Audio Edit
  • Editing
AI CinematographyBrand IdentityLifestyle

Next project →

Being You.

Self-initiated · 2026

Continue →