§ About — 01
I refine
what AI
generates.
I'm Azra Halilović — an AI Creative Specialist based in Stockholm with a deep background in high-end retouching, post-production and photography. I bridge that traditional craft with generative technology to create compelling visual stories through image and motion. I thrive on exploring new tools to deliver top-tier commercial results.
Testimonial
"We quickly saw that Azra had a talent for understanding images and colors with a well-developed ability to use this in a productive way. She works independently and well in a team."
— Former Production Manager
§ Disciplines — 02
Years
of craft.
Built across studio, agency and in-house — now focused on generative AI and editing. Full CV available on request.
Commercial & Art archive ↗01
AI Direction & Cinematography
Concept, prompt craft, model selection and look development for generative video and image. Lens language, lighting and motion choices that make AI work feel filmed.
02
Editing & Post-Production
Rhythmic edits, color, sound design and finishing in Premiere Pro. Built for the social-first scroll — short-form, ad cutdowns and mood films.
03
Retouch & Photography
Years of retouching and photography across fashion, e-commerce and editorial — from high-volume product and campaign work for major Nordic retail to high-end retouch for brands. Color grading and finishing for print, web and campaign.
04
Generative Content & Brand
End-to-end campaigns and brand worlds — from identity and tone to scroll-stopping content series powered by generative image, video and voice.
§ Process — 03
How
I work.
Concept first. Tools second. Craft always.
01
Listen
I start with the brand's story, not the tool. What's the audience supposed to feel, remember, share?
02
Build
Concept becomes prompt becomes image becomes motion. I move fast through generative iterations, but every choice is art-directed.
03
Finish
Color grade, sound design, edit. The craft of post is what separates AI content from a campaign people remember.