A Day's March · 2026 · Spec Ad · AI Stills

A Day's March.

A sun-washed still campaign for A Day's March, effortless beach portraits, clean essentials and playful branded details.

Brief

A self-initiated still campaign imagining A Day's March by the shore: pared-back silhouettes, sun-faded reds, salt-soft neutrals and an easy summer mood. The series moves between close portraits, editorial full looks and product-led details to build a relaxed brand story with just enough playfulness in the accessories.

Year

2026

Role

Concept
Art Direction
AI Image
Retouch

FashionEditorialAI Image

Selected works

Close portrait of a woman at the beach in a cream knit polo shirt, hair blown by the wind, head centered. — Portrait · cream knit

Editorial portrait of a man in a navy shirt standing by the water and weathered red structure. — Navy shirt · shoreline

Close portrait of a man at the beach in a striped knit polo with a red scarf. — Portrait · striped knit

Tote bag with pink elephant artwork carried by a woman in a cream dress on a sandy beach. — Tote bag · beach detail

Full-length portrait of a woman in an ivory dress framed by rust-red beach pillars. — Ivory dress · sunlit frame

Close crop of white sneakers with elephant artwork, beige trousers and a gold bracelet on red wooden steps. — Sneaker detail · coastal steps

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